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Your Website Is The Great Equalizer


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As a business owner, like myself, the stress associated with running any business can be overwhelming at times. Hoping that next new client walks through the door, is a daily stressor. Determining how to market the business for maximum profit, can be an elusive answer for any business owner.

When I started on Upwork, I had no idea that Upwork would become my marketing tool for greater and greater income. The idea that a third party website could be a benefit to my income never crossed my mind. This is the power of online business with no borders. I am not limited to a geographic location or marketing strictly to a local community. My Upwork profile can be viewed globally for new clients to reference and for inspiration to other freelance coders.

Even here in the United States, where our country’s laws are based on capitalistic ideologies, the politicians at all levels, can make running a business seemingly impossible. The endless red tape and regulations can cripple any business no matter how big or small.

Fortunately, we now live in a society where we can circumvent borders, red tape, regulations, politicians and even our own preconceived notions. In my business, I can conduct my services, in any State, with impunity from all political ideologies. And the best part is, I am playing by their rules, but I don’t have to. There are now a multitude of choices for collecting fees for my services. And if I chose to circumvent the endless tax laws, I could do so and the government could never find a dime of my income.

This reality, in today’s society, is a very powerful weapon for your small business! Putting your business online, will open doors to new clients you never thought you had. The Internet makes it possible to reach out to everyone, regardless of geographic location. Just take a look at the number of food delivery services introduced within the last five years.

Just five years ago, all of us had to go to the grocery store, buy groceries, bring them home, unload and organize them … then prepare a meal. Today, we can order meal plans, and only the food necessary to make that meal will be delivered. Anyone can have a meal delivered, and never visit a grocery store again.

So this begs the question; “Why aren’t you putting your business online?”

When you put your business online, you will fundamentally change the process by which you conduct your business. This new process will be far more efficient than any process you have in place today. When a potential new client can order your product in just a couple clicks, and that order can be processed directly to your shipping service, then you have streamlined your business process to multiply your revenue growth.

Now add to this the new customers you will obtain in this borderless online community, and you will quickly realize many new revenue streams.

Streamlining your business processes, is truly the focus of this article. Once you realize that it’s the “way” you’ve been doing business, you will see just how slow and lethargic your business is today. The moment you realize you can put down the “hammer and chisel”, you will never go back to running your business the way you did in years past.

Sometimes it’s much easier to see the forest from the trees when you’re standing outside the forest. So let’s take a hypothetical thought experiment and try to build some business processes that will force your business to fail!

Assume for a moment, that you already have a streamlined online business. In this online business, you have new orders coming in from multiple revenue streams. Your business processes are streamlined and efficient. The political whims of government ambitions are rendered ineffective in your business model. New customer’s come from around the world, and they can order your products in just a few clicks. Large orders are actually easier to process than small orders, and the hours of operation are 24 hours a day, 7 days a week, 365 days a year. By anyone’s definition, you have a successful business.

Now let’s build a business using a “hammer and chisel”. Your brick and mortar store is open 9 to 5, Monday through Friday. You can only sell products to customers who walk in the door. Your sales receipts come from the cash register only. Large orders are cumbersome and take a long time to process. Your accounting is all done with paper and books. New customers can only find your business through local advertisements.

Do you see this stark contrast?! What you’re doing today is fighting a war of attrition with inevitable failure as your future!

A perfect example of a “hammer and chisel” business, is your local car dealership. Even though they may have a website, they have no policies or processes in place for you to safely purchase a vehicle online. You are forced to visit their place of business, because that’s the “hammer and chisel” model they have clung to for over 100 years! The magnitude of stupidity these car dealerships exhibit around the world is a betrayal to all commerce. What fools!

The proper online process for purchasing nearly any product, should be reduced down to just a few clicks.

When you make the decision to move your business online, you can expect to quadruple your revenues and dramatically reduce your “hammer and chisel” processes.

What are you waiting for? Do you want to fail?

This is why people hire me to build their online presence. It’s a lifestyle change that you can’t imagine right now because the noise from your “hammer and chisel” is deafening!

You should hire me to consult with your business to make all this possible. I’ll give you a hint about what to do first. Pick the low hanging fruit that you can sell online starting today. Use this low hanging fruit to build your processes until you understand what to do with your more complex products.

What should you use to get started? This is not as complex as you think. While there are many sites claiming to “make it easy” to build your online store. This is total garbage. There’s never anything easy about moving your business online.

The two top contenders for your online business, big or small, is:

  • WordPress/Woocommerce
  • Python Django/Django Ecommerce

WordPress is the website framework and Woocommerce is the ecommerce store.

Python Django is the website framework and Django Ecommerce is the ecommerce store.

For anyone that’s new to this whole process, there are two things to know:

  1. None of this will make sense
  2. Don’t do this alone

If you’ve never built a website, you’re not going to figure this out on your own over a weekend. I wrote my first line of code on a Commodore 64 back in 1983, and I’m still learning today. Any competent freelancer will cost at least $100 dollars per hour, and that’s just a website developer. That website developer will know little about how to properly build a web server. That’s my job! I build the infrastructure that makes your online business successful.

Questions? Hire me! This is what I do. You can see my Upwork profile here:

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